Bryce represents the who's who in esports, and drives industry standards as a thought leader on key legal and business issues facing all aspects of the esports ecosystem. Bryce also acts as a consultant and esports industry expert, working with parties throughout sports, media, and entertainment to help them capitalize on the explosive growth of the esports industry.
Bryce serves as general counsel for the premiere Western esports teams. Bryce's clients are at the forefront of the esports industry, leading their peers in both competitive results and revenue generation, as well as becoming the founding members of the first-ever franchised esports leagues. In addition, Bryce represents businesses and individuals throughout the esports industry—generating content, organizing competitions, casting premiere events, streaming on Twitch, and creating products that target gamers worldwide. Bryce is also outside general counsel at Unikrn, a worldwide leader in esports betting with investment from Mark Cuban, Ashton Kutcher, and Shari Redstone.
Bryce sits at the intersection of the esports and traditional sports industries, working with major sports teams and owners as they expand their businesses into esports. Bryce represented an NBA team in its acquisition of an esports team, and represents several esports teams that have taken investment from the owners of sports franchises in the NBA, MLB, and NHL. Bryce has also worked as a consultant with sports-focused investors, venture capitalists, media companies and talent agencies.
Bryce has written numerous op-eds on esports legal & business issues for ESPN, frequently posts on Reddit & Twitter under the handle @esportslaw, appears on TV & various esports talk shows, and speaks at conferences all over the world.