Bryce represents the who's who in esports, and drives industry standards as a thought leader on key legal and business issues facing all aspects of the esports ecosystem. Bryce also acts as a consultant and esports industry expert, working with parties throughout sports, media, and entertainment to help them capitalize on the explosive growth of the esports industry. Bryce was named to the 2018 classes of the Forbes 30 under 30 and Sports Business Journal/Daily 40 under 40.
Bryce serves as general counsel for the premiere Western esports teams. Bryce's clients are at the forefront of the esports industry, leading their peers in both competitive results and revenue generation, as well as becoming the founding members of the first-ever franchised esports leagues. In addition, Bryce represents businesses and individuals throughout the esports industry—generating content, organizing competitions, casting and hosting premiere events, streaming on Twitch, and creating products that target gamers worldwide. Bryce is also outside general counsel at Unikrn, a worldwide leader in esports betting with investment from Mark Cuban, Ashton Kutcher, and Shari Redstone.
Bryce sits at the intersection of the esports and traditional sports industries, working with major sports teams and owners as they expand their businesses into esports. Bryce represented multiple NBA teams in their acquisition of esports organizations, player rosters, and franchises in esports leagues. Bryce also represents a wide array of esports teams that have taken investment from the owners of sports franchises in the NBA, NFL, NHL, MLS, MLB, and English Premier League.
Bryce is also one of the esports industry's leading consultants, and a former Executive Vice President at Catalyst Sports & Media, which was created to be the preeminent advisory firm to sports and entertainment businesses seeking to enter the esports market. In his role at Catalyst, Bryce led a team that advised marquee professional sports teams (and their ownership groups), brands, companies, and investors on how to successfully navigate and thrive in the esports space. Catalyst's work ranged from advising blue chip brands (such as Chipotle, McLaren, and Dr. Pepper) on how to create authentic campaigns targeting the esports audience to advising NBA teams (such as the Golden State Warriors) on how to successfully invest in esports properties.
Bryce has written numerous op-eds on esports legal & business issues for ESPN, frequently posts on Reddit & Twitter under the handle @esportslaw, appears on TV & various esports talk shows, and speaks at conferences all over the world.