Krista focuses her practice on providing daily strategic counsel and transactional support to key esports industry stakeholders, including premier North American esports team organizations as well as traditional sports investors pivoting into esports. On behalf of her clients, Krista has negotiated industry-leading contracts with the likes of Marvel, AT&T, Microsoft, Corsair, and other major corporations. Her work on behalf of teams has been integral to the negotiation of charter and operational documents for the industry’s first franchise-style esports leagues including the League of Legends Championship Series, League of Legends European Championship, Overwatch League, and Call of Duty League.
In her practice, Krista emphasizes the need to balance legal considerations against practical, business considerations and other non-legal concerns. An engaged member of the esports community and a gamer herself, Krista works closely with her clients to create esports-specific legal solutions to a constantly evolving set of challenges in this novel industry.
Krista is one of the co-founders of the Esports Bar Association, a professional association of attorneys focused on providing ongoing education and networking opportunities to attorneys in the industry. Krista has served as the chair of the EBA’s Diversity Committee and presently serves as chair of its Events Committee.
A highly sought-after expert in the space, Krista contributes to esports op-eds for ESPN, appears on esports talk shows, and regularly speaks about esports at conferences and classes across the country. In 2019, Krista was honored by the Sports Business Journal as one of its Game Changers, the SBJ’s list of the most influential women in sports business.
Prior to joining ESG Law in 2017, Krista was partner at the firm of Peterson, Logren & Kilbury, P.A. in St. Paul Minnesota, where she represented corporate clients for seven years. Her experience there spanned litigation and transactional work, the routine negotiation of six-figure deals, and the counsel of local esports tournament organizers. She served as outside general counsel to companies in a variety of industries with a focus on mitigating risk in the realms of employment law and workplace disputes.